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WHAT WE'RE ABOUT

The Story

The aim of Vaar is to connect and establish trade between producers of Wine & Spirits and international Importers and Distributors.


Vaar Merchants was born out of the 2020 COVID-19 pandemic. The South African alcohol industry took a lot of strain due to strict lockdown regulations and subsequently small and medium wine and spirits producers were hit hard. Companies were unable to make ends meet and not being able to sell their products posed a significant threat. The first regulation to lift for alcohol companies was that of exports and it is out of this glimmering hope for a rising tide that Vaar was born.

Vaar is the Afrikaans verb for sailing or to travel through water and it seemed an apt name for the situation. Besides the obvious connotation to international trade and the sending of products over water to distant lands, Vaar also has some deeper undertones. To "VAAR" or set sail and embark on a new voyage takes courage, whether it is to create a new wine or spirits brand, take on a new product to sell, or to start a company. To "laat VAAR" or "aanVAAR" is to let go or accept that which you cannot change, an important skill during a pandemic. "Hoe VAAR jy?" is an expression asking how you are doing or fairing, signifying the compassion needed during a time of crisis. "VerVAARdig" is to produce, and it is through adaptability that we will be able to continue making and trading in a constantly changing world.

It is therefor that Vaar Merchants conducts mutual beneficial business on the four pillars of Courage, Acceptance, Compassion and Productivity.

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SERVICES

Connecting Wineries and Distilleries with Importers and Distributors

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OUTSOURCED EXPORT DEPARTMENT

Connecting your winery or distillery with global consumer markets via international importers and distributors and enabling you to get your liquid to the right lips

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OUTSOURCED BUYING DEPARTMENT

Connecting your import or distribution company with quality wine and spirits products that fit and contribute to your current portfolio and market opportunities

 

PRODUCER SHOWCASE

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Leonista
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Kloovenburg
Lynx Estate
New Harbour Spekboom Gin
La Ciarliana
 

COMPANIES WORKED WITH PREVIOUSLY

Importers and Distributors

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BAHRAIN

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BELGIUM

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CANADA (LCBO)

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CANADA (SAQ)

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DENMARK

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DENMARK

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ENGLAND

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ETHIOPIA

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FINLAND

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GERMANY

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HONG KONG

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INDIAN OCEAN ISLANDS

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IRAQ

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JORDAN

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JORDAN

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KENYA

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LEBANON

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MAURITIUS

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NAMIBIA

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THE NETHERLANDS

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THE NETHERLANDS

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THE NETHERLANDS

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POLAND

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QATAR

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SCOTLAND

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SWEDEN

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SWITZERLAND

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TRAVEL RETAIL

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UGANDA

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UNITED KINGDOM

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UNITED KINGDOM

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UNITED KINGDOM

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UNITED STATES

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UNITED STATES

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ZAMBIA

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ZIMBABWE

 

TESTIMONIALS

What People Have to Say

He takes pride in his work. He is a man of principle and has strong ethical values regarding how he approaches his business relationships.

Christopher Rawbone-Viljoen
MD of Oak Valley Estate

Working alongside Hannes in the trade has shown to be fruitful and a definite contribution to our operations. Business is conducted in a professional manner and the relationships that was built during client visits, tastings, and wine dinners resulted in an increase in sales.

Jan van de Putte
MD of VDP Distributors

It has been a great pleasure to work with Hannes on a business level as well as a personal one. Hannes is a stand up, honest professional, and I look forward to continuing our relationship for many years to come.

Jesse Balsimo
CEO of Truvino

We know Hannes as a cheerful, enthusiastic and knowledgeable person with a passion for wine.

Albert & Anita Hagedoorn
Owners of Kaaps Wijnhuis

I would highly recommend Hannes
and his services as he is extremely trustworthy and hard working. Always going the extra mile to make sure his customers get what they need. Hannes has always done everything he could to make sure we received our orders on time and in excellent condition.

Matthew Poole
Director of Safari Wines

 

CONTACT US

Whether you are an Importer looking for some of the best Wine & Spirits brands or a Producer looking to establish your brand globally

Western Cape, South Africa

+27725453868

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