WHAT WE'RE ABOUT
The aim of Vaar is to connect and establish trade between producers of Wine & Spirits and international Importers and Distributors.
Vaar Merchants was born out of the 2020 COVID-19 pandemic. The South African alcohol industry took a lot of strain due to strict lockdown regulations and subsequently small and medium wine and spirits producers were hit hard. Companies were unable to make ends meet and not being able to sell their products posed a significant threat. The first regulation to lift for alcohol companies was that of exports and it is out of this glimmering hope for a rising tide that Vaar was born.
Vaar is the Afrikaans verb for sailing or to travel through water and it seemed an apt name for the situation. Besides the obvious connotation to international trade and the sending of products over water to distant lands, Vaar also has some deeper undertones. To "VAAR" or set sail and embark on a new voyage takes courage, whether it is to create a new wine or spirits brand, take on a new product to sell, or to start a company. To "laat VAAR" or "aanVAAR" is to let go or accept that which you cannot change, an important skill during a pandemic. "Hoe VAAR jy?" is an expression asking how you are doing or fairing, signifying the compassion needed during a time of crisis. "VerVAARdig" is to produce, and it is through adaptability that we will be able to continue making and trading in a constantly changing world.
It is therefor that Vaar Merchants conducts mutual beneficial business on the four pillars of Courage, Acceptance, Compassion and Productivity.
Connecting Wineries and Distilleries with Importers and Distributors
OUTSOURCED EXPORT DEPARTMENT
Connecting your winery or distillery with global consumer markets via international importers and distributors and enabling you to get your liquid to the right lips
OUTSOURCED BUYING DEPARTMENT
Connecting your import or distribution company with quality wine and spirits products that fit and contribute to your current portfolio and market opportunities
COMPANIES WORKED WITH PREVIOUSLY
Importers and Distributors
INDIAN OCEAN ISLANDS
What People Have to Say
He takes pride in his work. He is a man of principle and has strong ethical values regarding how he approaches his business relationships.
MD of Oak Valley Estate
Working alongside Hannes in the trade has shown to be fruitful and a definite contribution to our operations. Business is conducted in a professional manner and the relationships that was built during client visits, tastings, and wine dinners resulted in an increase in sales.
Jan van de Putte
MD of VDP Distributors
It has been a great pleasure to work with Hannes on a business level as well as a personal one. Hannes is a stand up, honest professional, and I look forward to continuing our relationship for many years to come.
CEO of Truvino
We know Hannes as a cheerful, enthusiastic and knowledgeable person with a passion for wine.
Albert & Anita Hagedoorn
Owners of Kaaps Wijnhuis
I would highly recommend Hannes
and his services as he is extremely trustworthy and hard working. Always going the extra mile to make sure his customers get what they need. Hannes has always done everything he could to make sure we received our orders on time and in excellent condition.